What’s the first thing people do after cleaning? They smell it. A fresh, clean scent instantly signals that the job is done — and done well. It turns a basic task into a moment of reassurance, comfort, and accomplishment.
At AARAV, we believe fragrance is not an afterthought in home care — it’s a trigger for trust. It tells consumers the product has worked, their space is clean, and they’ve taken care of their home: Foundational messaging for any successful home care brand.
We create high-performing home care fragrances that go beyond just smelling pleasant. Our scents are engineered to remain stable in aggressive chemical bases, effectively mask malodors, and fill rooms with long-lasting freshness.
Whether for surface cleaners, dishwashing liquids, floor or toilet cleaners, we develop home care fragrances that deliver both sensorial appeal and technical reliability. Our perfumers combine creativity with deep formulation experience to meet both emotional and functional needs.
Fragrance plays a key role in driving consumer preference and repeat purchase in home care. At AARAV, we focus on helping your product stand out on shelf and in the home — with scents that feel clean, familiar, and trustworthy.
We work closely with your team to understand your product goals and market expectations, and we stay involved from development to delivery. When you work with AARAV, you get a fragrance partner who helps turn every cleaning moment into a brand-building experience.