The name AARAV is inseparable from the story of India’s cultural fragrance traditions.
For over a 100 years, the Vaze family — championed today by AARAV Founder and Master Perfumer Ajit Vaze — has played a key role in the creation of many of India’s most successful incense, attar, and dhoop products
AARAV doesn’t just serve this market — we helped build it.
Our deep roots in this space mean we understand not just the product, but the ritual, regional nuance, and emotional role fragrance plays in daily life across the country. This heritage is the foundation of our cultural fragrance solutions.
Fragrance has always been central to Indian culture.
From the stillness of incense at dawn, to the spiritual warmth of dhoop, or the quiet luxury of attar worn during a festival — these are more than formats. They are personal, spiritual, and generational.
At AARAV, we apply both deep cultural insight and technical precision across all cultural fragrance formats — sticks, cones, dhoop, attars, and bases.
Our fragrances are balanced, stable, and emotionally resonant, crafted with an understanding of spiritual meaning, olfactive layering, and regional preferences. These strengths are what make our cultural fragrance solutions truly unique.
What sets AARAV apart is our ability to bridge tradition and modernity.
We take sacred formats seriously, but we also bring innovation, scale-readiness, and evolving consumer insight to help brands stand out in a competitive market.
Whether you're building a mass incense line or a boutique attar range, we help ensure the end product carries authenticity, soul, and emotional depth — with the reliability of modern perfumery science.
AARAV’s cultural fragrance solutions are trusted by leading brands because they are rooted in authenticity and elevated by expertise.