AARAV was actively interacting with the Product Development Team of ITC MAB for both proactive and reactive projects covering multiple formats. The creative and development teams are working closely by exchanging both consumer and technical information, for better understanding and creativity.
Had multiple engagement sessions, which has improved the frequency between the two companies in terms of creating apt and winning fragrances for various projects at shorter timelines. Various bases and chemicals of AARAV were opened for ITC to work on co-creation model, to further improve unique and winning creative fragrances.
AARAV was cost competitive, reliable and stable in pricing. Looking forward to work continuously and create more consumer winning fragrances."