Consumer Trends Transforming the Beauty & Personal Care Industry
Oct 09, 2025
The Indian BPC Market
- India’s BPC market is projected to reach from $33 billion in 2025, growing at a 3.48% CAGR through 2030, with Personal Care leading at $14.80 billion.
- The U.S. leads globally with $105 billion in 2025, while India’s per capita revenue is $22.74.
- Demand for natural and Ayurvedic beauty products is rising, driven by preference for traditional ingredients.[1]
Market Growth Drivers
Rising Awareness & Demand for Personal Care
Consumers, especially millennials, are increasingly focused on appearance and hygiene, boosting demand for skincare, haircare, and cosmetics.
Expansion into Wellness & Holistic Beauty
Companies are adding wellness-focused products to meet rising consumer interest in holistic health.
Increase in Consumer Spending Capacity
Rising disposable incomes are driving higher spending on beauty and personal care, making them more of an essential than a luxury.
Consumer Preferences Shaping The Market
Sustainable & Natural Fragrance
89%
EMEA consumers want control over their lives.
59%
Consumers prioritize self-expression in beauty choices.[2]
Mindful & Intentional Beauty
77%
Consumers prefer comparing products before buying, showing a shift towards mindful shopping. [2]
Consumers are embracing "slow beauty" with effective, minimalistic products.
Consumers are embracing "slow beauty" with effective, minimalistic products.
Focus on Holistic Well-being & Mental Health
90%
Consumers consider mental health crucial to overall well-being. [2]
Beauty routines are integrating wellness aspects like aromatherapy and relaxation
Beauty routines are integrating wellness aspects like aromatherapy and relaxation
Sensorial & Nostalgic Experiences
65%
Consumers appreciate beauty products that evoke nostalgia. [2]
Brands are textures, scents, and packaging to enhance emotional connections.
Brands are textures, scents, and packaging to enhance emotional connections.
AARAV’s BPC Outlook 2025-26
Develop Long-Lasting, Premium Scents
Consumers favor premium fragrances, driving perfumers to use fine accords and microencapsulation for long-lasting body and hair care scents.
Introduce Niche Fragrance Profiles
Adopt Woody-Musky, Aquatic-Ozone, and Gourmand notes to create long-lasting, distinctive niche scents.
Cater to Eco-Conscious & Functional Trends
Focus on natural, herbal fragrance blends with essential oils like Lemongrass, Tea Tree, and Eucalyptus for sustainable, wellness-focused formulations.
Sources -
[1] Statista. (n.d.-b). Beauty & Personal Care - India | Statista market forecast. https://www.statista.com/outlook/cmo/beauty-personal-care/india
[2] Mintel. (n.d.-f). https://clients.mintel.com/content/report/beauty-personal-caretrends-2025-webinar-spotlight-on-emea#workspace_SpacesStore_f32ce7f6-3a0c-415fbfaa-cfe859768875
