India’s Growing Air Care Market: Trends & Insights
Oct 10, 2025
The Indian air freshener market is growing rapidly, driven by urbanization, hygiene awareness, and demand for eco-friendly, multifunctional products, with consumers favoring modern formats and diverse scents amid rising brand competition.
The Indian Air Care Market
- The Indian air freshener market is growing rapidly due to rising hygiene awareness.
- It is expected to grow from USD 138 million to 189 million from 2025 to 2029 at an 8.3% CAGR.
- Growth is driven by new launches, online sales expansion, and demand for fresh fragrances.
Market Growth Drivers
68%
world’s population will live in urban areas, driving demand for smaller spaces and increased use of air fresheners to maintain pleasant indoor environments.
56%
homebuyers in a 2021 survey prioritized indoor air quality, highlighting rising consumer focus on odor control and cleanliness.
Key Trends Shaping The Market
Scents Inspired by Nature
Nature-inspired fragrances offer authentic, eco-friendly aromas, bringing a refreshing, calming outdoor feel indoors, with popular notes like lemon, rosemary, thyme, and wild honeysuckle.
Functional Fragrances
Consumers seek scents with benefits, like lavender and chamomile for relaxation or citrus and peppermint for energy, delivered via sprays, diffusers, and plug-ins to boost mood and well-being.
Scent as Personal Expression
Air care reflects identity and emotions, with warm scents like vanilla, caramel, and cinnamon creating cozy spaces, while consumers increasingly seek unique, customizable fragrance blends.
AARAV’s Air Care Outlook 2025-26
What We Believe
Use odor-neutralizing tech and multifunctional natural scents for lasting freshness, adaptable across aerosols, gels, auto-dispensers, and fabric sprays.
Sustainable & Natural Fragrance
Adopt eco-friendly formulas with natural isolates and bio-based musks, offering herbal scents like sandalwood, tulsi, and neem in safe, water-based, alcohol-free formats.
Tailor for Different Formats & Consumer Segments
Use long-lasting gels, woody-citrus car fresheners for odor control, and quickimpact aerosols with citrus, floral, and green tea notes.
